Sit Happens | 90-Day Dog Training Transformation

THE PROBLEM

You know the feeling.

You leave the house and immediately start scanning. Which direction are we going today to avoid dogs? Oh god, is there a dog around that corner? Should I cross the road now just incase they have a dog.

You've changed your routes. You've changed your timings. You've started avoiding places you used to love.

And when another dog appears out of nowhere... the panic and stress you feel. That desperate urge to get away, before the eruption happens. Or just hold on when it does happen.
It's a total loss of control... and it feels impossible to change.

And it's not just outside.

The doorbell goes and your dog loses their mind. A knock at the door and the whole house erupts. You try to get their attention, but you already know it's pointless. You don't even exist right now to them. You're actually just in the way.

You've tried classes. You've tried YouTube. You've tried the advice from well-meaning friends. Maybe even another trainer, or several.

And nothing has stuck.

So now you're wondering if this is just… how it is. If your dog is one of the ones that can't be fixed. If you're the problem.

You're not.

Your dog isn't broken. And you're not a bad owner.

You just haven't had the right plan. Yet.

The Solution

You don't have a dog problem.
You have a plan problem.

Matt Founder, Sit Happens

20+ Years Experience. Thousands of dogs & Owners.

My name is Matt. I'm the founder of Sit Happens Dog Training. I've spent over 20 years working with dogs and their owners hands on, in people's homes, on their walks, in the real world where it actually matters.

Most owners are trying random tips, inconsistently applying advice, and using generic videos that don't account for their dog, their triggers, or their life. And then they blame themselves when it doesn't work.

Reactivity isn't a life sentence. It's a habit, built over time, with structure you just don't see. And anything built with structure can be changed with better structure.

That's exactly what the 90 Day Transformation was built to do.

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The 90 Day Transformation

Everything you get when you join.

Six things working together. Not a course, not a class, not a tips list. A complete system built around real progress.

01 — Structure

A Full 12-Week Structured Plan

No more guessing what to do next. Every week is mapped out. What to work on, in what order, building from your home all the way to the real world. Each week compounds on the last so progress actually sticks.

02 — Daily Support

3 Months of Direct 1-to-1 WhatsApp Coaching With Me

Send me a video of your training at home. A voice note asking a question. A clip of what's going wrong. I'll tell you exactly what I see, what to adjust, and what to do next. This isn't a support team or a chatbot. This is me, personally in your corner every single day for 90 days.

03 — Live Coaching

Two Live Group Zoom Sessions Every Week

Every week we get on a call together. You tell me where you're at, what's working, what isn't. I give you your focus for the week ahead. Two slots every week, so if life gets in the way of one, you never miss out.

04 — Knowledge

Lifetime Access to the Full Sit Happens Course

23 step-by-step modules from the basics to the real-life stuff most courses never touch. You keep access forever, and every time I update or add new content, you get it automatically. For free. For life.

05 — Community

A Private Small Group (Max 12 People)

Your cohort is maximum 12 people, all going through the programme together. People who get it. Who are in the same boat. Who will celebrate your wins and keep you going on the hard days.

06 — Long-term

Access to the Wider Sit Happens Community

When your 90 days is done, you keep access to a wider community of owners who've already been through the programme. People who came out the other side. So even after coaching ends, you're never on your own.

Platform Tour

See exactly what you're getting.

Here's a quick look inside the platform. The course, the community, and how everything is laid out.

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Proof

Real owners. Real dogs. Real results.

Becky

8 trainers. Nothing worked. Until this.

Becky had been through 8 different trainers before she found me. Face-to-face, hands on, and nothing had stuck. She was skeptical about online training. She joined anyway. By her own admission she couldn't show up as fully as she wanted to during the 90 days. And she still made more progress than she had with any trainer before me. When it ended... she asked to rejoin.

Claire & Lottie

Claire couldn't leave the house without worry, or sleep in her own bed at night... Now she can.

Claire had tried everything before she came to me. Lottie's separation anxiety was so severe that Claire couldn't sleep upstairs. Every single night Claire was downstairs, exhausted. Now Lottie settles calmly when left. And Claire sleeps in her own bed again. Every night. She can also leave the house and have a life, whilst Lottie relaxes at home.

Hannah & Moon

A Great Dane who did whatever she wanted. Until she didn't.

Moon is a Great Dane who did her own thing, whatever she wanted, whenever she wanted. Hannah felt deflated and like she was losing the battle every day. 90 days later: empowered, in control, confident.

★★★★★

"I have a very large, powerful dog, and I simply couldn't get her to ignore other dogs and focus on me. She was scaring other people and their dogs, and I felt completely out of control, worried that things would only get worse.

Before working with Matt, I'd been following an online course with videos. I was putting in the effort, but I just couldn't understand why we weren't making any real progress.

Now, eight weeks into working with Matt, I can honestly say we're in a completely different world from where we started. The biggest difference has been the individual attention — training tailored specifically to my dog's needs (and mine!) — along with Matt's regular, no-nonsense feedback on the videos I send him. He spots small but important things immediately and suggests manageable, easy-to-understand adjustments that make all the difference.

Because of that, my dog now responds to me and is calm and dependable in almost every situation. Working with Matt has given me the confidence to truly enjoy my dog and live my life with her by my side — or happily leave her at home to sleep!"

— Hannah

"I had a breakthrough moment on our last Zoom. After what you taught us... for the first time I stayed calm instead of panicking. And the difference in my dog was amazing."

Heather 90 Day Transformation

Gianna & Maki - Greece

From panicked... to in control. From thousands of miles away.

Maki was reactive in the one place it mattered most... his own neighbourhood. Every walk left Gianna feeling rushed, panicked, and completely out of control.
Now she's walking those same streets calmly. She's learned to control her own panic, and Maki has followed her lead.
All of it. Online. From Greece.

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Day Money-Back
Guarantee

Zero risk

The 90-Day Money-Back Guarantee

This is how confident I am in you, what you can achieve, and the process inside this programme.

If you complete the full 90 days, follow the system, and don't see clear progress with your dog... I'll refund you. Simple.

To qualify, you must:

Complete the full 90-day programme
Attend a minimum of 3 live coaching calls across the 90 days (there are 2 calls every week, giving you up to 24 opportunities)
Submit a minimum of 1 video check-in per week for feedback
Show that you have taken feedback onboard, applied it, and stayed consistent throughout

What "no progress" means:

If after 90 days you have followed the process, applied the feedback, and stayed consistent — and your dog has made no measurable improvement at all — you get your money back.

Why am I offering this?

Because in over 20 years and thousands of dogs, I have never seen this system fail an owner who genuinely committed to it. The guarantee exists because I back this programme completely. If it doesn't work for you, you shouldn't pay for it. It's that simple.

The 90 Day Transformation

Your dog isn't too far gone.
You're not too late.

Every month 12 owners make the decision to stop guessing and start getting real results with their dog. They stop dreading walks. They stop scanning every corner. They stop feeling like they're failing. And they start actually enjoying their dog.

Next cohort starts the first Sunday of every month

Limited to 12 spots per cohort. When they're gone, they're gone

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Not sure if it's right for you? Fill in the application anyway.

Matt reviews every single one personally and will let you know if this is the right fit, and if it isn't, he'll point you in the right direction.

FAQ

Everything you want to know

If your question isn't here, ask us directly.

I've tried trainers before and it didn't work. Why will this be different?

Most people we work with have already tried other trainers. The difference here is that you're not just getting things to try — you're getting a clear structure, coached by Matt throughout, and adjusted based on your specific dog. That's why it actually sticks.

Matt has been working with dogs for over 20 years — long before dog training became an industry saturated with opinions, quick fixes, and conflicting advice. What you get here isn't trends or tactics. It's a system built and refined over two decades of real-world results.

I'm worried an online programme won't work for me.

This is where most people are genuinely surprised. This isn't just videos you watch alone — and it's nothing like scrolling through YouTube hoping something clicks. Every single video in this programme has been deliberately built to compound on the last. You never finish a video and wonder what to do next.

On top of that, you've got direct access to Matt, personalised video feedback, real-time guidance, and daily support. In most cases it's actually more support than people get face to face — because Matt is there for the real-life moments, not just a weekly session.

Is my dog too severe or too far gone?

No. We work with dogs that lunge, bark, pull, shut down, or feel completely out of control. The severity doesn't change the process — it just changes how we apply it.

And if your dog has a history of aggression or redirecting onto you, we also have a dedicated muzzle training section inside the programme — so safety is never compromised while you do the work.

I'm busy. Will I have time for this?

Yes. This is designed to fit into real life. Just consistent, focused sessions of around 10–15 minutes, built into what you're already doing. Ten minutes of the right training, done consistently, will move the needle more than an hour of the wrong thing.

What if I don't stay consistent?

That's exactly why the programme is built the way it is. You're not left on your own. Matt checks in, keeps you accountable, and helps you get back on track when life gets in the way.

What if I miss a Zoom?

No problem. Every Zoom session is recorded and uploaded the following day so you can catch up at a time that suits you. With two sessions every week you've always got a second chance to attend live too.

How much does it cost?

The investment for the full 90 Day Transformation is £950, with a 0% interest payment plan available.

This isn't an online course you're left to figure out on your own. It's coached, personalised support — with direct access to Matt, video feedback, weekly Zooms, and a system tailored to your dog every step of the way. And it comes with a full 90-day money-back guarantee.

When does the next cohort start?

The next cohort starts on the first Sunday of every month. Only 12 spots are available per cohort — when they're gone, they're gone.

Can I join with more than one dog?

Yes — the training applies to both dogs and everything Matt teaches you works across the board. Just bear in mind that two dogs means double the work, so progress may take a little longer. We've had plenty of owners come through with multiple dogs and get brilliant results with both.

What happens after the 90 days?

Your coaching with Matt ends after 90 days — but your access doesn't. You keep lifetime access to the full course and all future updates for free. You also keep access to the wider Sit Happens community so you're never on your own going forward.

You Shouldn't Have To Dread Walking Your Own Dog.