20 Years. Thousands Of Dogs. One Clear Plan That Actually Works.

You Shouldn't Have To Dread Walking Your Own Dog.

Imagine walking out of your front door without that knot in your stomach. Passing another dog with no lunging, no barking. Just a calm, carefree walk.
Imagine a pub garden after a long weekend walk. You and your dog, both actually relaxed.
That's not a fantasy. That's what thousands of dogs and their owners have achieved working with me, and now it's available to you from anywhere in the world. And best of all, you can start training right away!

Full 60 Day Money-back guarantee
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Whether your dog has been reactive for years or you've just started noticing the early signs... this programme covers all the bases. The earlier you start, the faster the transformation.

THE PROBLEM

You know the feeling.

You leave the house and immediately start scanning. Which direction are we going today to avoid dogs? Oh god, is there a dog around that corner? Should I cross the road now just incase they have a dog. 

You've changed your routes. You've changed your timings. You've started avoiding places you used to love.

And when another dog appears out of nowhere... the panic and stress you feel. That desperate urge to get away, before the eruption happens. Or just hold on when it does happen. 
It's a total loss of control... and it feels impossible to change. 

And it's not just outside.

The doorbell goes and your dog loses their mind. A knock at the door and the whole house erupts. You try to get their attention, but you already know it's pointless. You don't even exist right now to them. You're actually just in the way.

You've tried classes. You've tried YouTube. You've tried the advice from well-meaning friends. Maybe even another trainer, or several. 

And nothing has stuck.

So now you're wondering if this is just… how it is. If your dog is one of the ones that can't be fixed. If you're the problem.

You're not.

Your dog isn't broken. And you're not a bad owner.

You just haven't had the right plan. Yet.

The Solution

You don't have a dog problem.
You have a plan problem.

Matt Founder, Sit Happens
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20+ Years Experience. Thousands of dogs & Owners.

My name is Matt. I'm the founder of Sit Happens Dog Training. I've spent over 20 years working with dogs and their owners hands on, in people's homes, on their walks, in the real world where it actually matters.

Most owners are trying random tips, inconsistently applying advice, and using generic videos that don't account for their dog, their triggers, or their life. And then they blame themselves when it doesn't work.

Reactivity isn't a life sentence. It's a habit, built over time, with structure you just don't see. And anything built with structure can be changed with better structure.

That's exactly what the Sit Happens Reactivity Reset was built to do. And you can start right now! 

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The REACTIVITY RESET

Everything you get when you join.

Five things working together. A complete system built around real progress.

01 — Structure
A Full Step By Step System

No more guessing what to do, and where to start. The step by step system will take you from dreading your walks, to honestly enjoying them, by teaching you absolutely everything needed to get there. This NOT just a course. This is a "from start to finish" training program. 

02 — The support
Join A Private Community Of People Who Feel Exactly Like YOU

The community is full of owners who are having the same struggles as you are. They literally feel like you do... and realising you're not alone, when having a dog reactive dog is so isolating is huge. Also, there are lots of owners who have gone from a dog reactive dog causing their walks to be nightmares, to a calm and happy dog on walks, who can help support you along the way.  

03 — understand
Understand Exactly What's Holding You Back

The course is laid out from the ultimate foundations, to the advanced. When you start at the beginning, you will find your weak points, addressing them in the way that is taught, will change what is holding you back from progressing and getting rid of the yours reactivity. 

04 — details
Access Critical Extra Training

Often there are other behaviours, such as seperation anxiety, lack of recall, or the ability to simply settle and lie down on command, or greet people properly, that adds to your dogs issues, that increase the reactivity in directly. This is not woo woo nonsense. It's truly an issue... that's why it's been added to the course material, to cover every angle for you. 

05 — Life time
Keep Access To The Course Forever

When you sign up to most dog training courses, it's only for a certain timeframe, or a monthly subscription is needed. This course is with your for life, a long with the community of people just like you. No nonsense, no sneaky hidden fees. Just honest help. 

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Proof

Real owners. Real dogs. Real results.

Becky

8 trainers. Nothing worked. Until this.

Becky had been through 8 different trainers before she found me. Face-to-face, hands on, and nothing had stuck. She was skeptical about online training. She joined anyway. You can see the results. 

Claire & Lottie

Claire couldn't leave the house without worry, or sleep in her own bed at night... Now she can.

Claire had tried everything before she came to me. Lottie's separation anxiety was so severe that Claire couldn't sleep upstairs. Every single night Claire was downstairs, exhausted. Now Lottie settles calmly when left. And Claire sleeps in her own bed again. Every night. She can also leave the house and have a life, whilst Lottie relaxes at home.  

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Screenshot 20260429 200228 Maps[1]
Hannah & Moon

A Great Dane who did whatever she wanted. When she wanted. 

Moon is a Great Dane who did her own thing, whatever she wanted, whenever she wanted. Hannah felt deflated and like she was losing the battle every day. After joining the Sit Happens Reactivity Reset... She feels empowered, in control, confident.

★★★★★

"I have a very large, powerful dog, and I simply couldn't get her to ignore other dogs and focus on me. She was scaring other people and their dogs, and I felt completely out of control, worried that things would only get worse.

Before working with Matt, I'd been following an online course with videos. I was putting in the effort, but I just couldn't understand why we weren't making any real progress.

Now, eight weeks into working with Matt, I can honestly say we're in a completely different world from where we started. The biggest difference has been the individual attention — training tailored specifically to my dog's needs (and mine!) — along with Matt's regular, no-nonsense feedback on the videos I send him. He spots small but important things immediately and suggests manageable, easy-to-understand adjustments that make all the difference.

Because of that, my dog now responds to me and is calm and dependable in almost every situation. Working with Matt has given me the confidence to truly enjoy my dog and live my life with her by my side — or happily leave her at home to sleep!"

— Hannah
Gianna & Maki - Greece

From panicked... to in control. From thousands of miles away.

Maki was reactive in the one place it mattered most... his own neighbourhood. Every walk left Gianna feeling rushed, panicked, and completely out of control.
Now she's walking those same streets calmly. She's learned to control her own panic, and Maki has followed her lead.
All of it. Online. From Greece.

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60

Day Money-Back
Guarantee

Zero risk

The 60 Day Money Back Guarantee

This is how confident I am in you, what you can achieve, and the process inside this programme.

If after 60 days, and you have followed the system (proof needed), and don't see clear progress with your dog... I'll refund you. Simple.

To qualify, you must:

  • Complete 60 days of training
  • Show proof of your training with video uploads

  • Ask questions if you feel stuck
  • Show that you have taken feedback onboard, applied it, and stayed consistent throughout

What "no progress" means:

If after 60 days you have followed the process, applied the feedback, and stayed consistent, and your dog has made no measurable improvement at all... you get your money back.

Why am I offering this?

Because in over 20 years and thousands of dogs, I have never seen this system fail an owner who genuinely committed to it. The guarantee exists because I back this programme completely. If it doesn't work for you, you shouldn't pay for it. It's that simple.

NOTE: You have lifetime access to the course, not only 60 days, however 60 days is a fair time to give you to see meaningful change. Hence the 60 day money back guarantee. 

The reactivity reset

Your dog isn't too far gone.
You're not too late.

Everyday thousands of dog owners are dreading their dog walks. 

Also everyday... owners are making the decision to stop this horrible cycle. To stop the guessing, the trial and error, the new shiny sounding training they saw on instagram... and instead, join a tried and tested system... and start getting real results with their dog.

They stop dreading walks. They stop scanning every corner. They stop feeling like they're failing. And they start actually enjoying their dog.

YOU CAN DO THE SAME RIGHT NOW. 

£297, or 3 Monthly Installments of £99

For Life Time Access

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FAQ

Everything you want to know

If your question isn't here, ask us directly.

Most people we work with have already tried other trainers. The difference here is that you're not just getting things to try... you're getting a clear structure, broken down into simple step by step, from start to finish training. That's why it actually sticks.

Matt has been working with dogs for over 20 years... long before dog training became an industry saturated with opinions, quick fixes, and conflicting advice. What you get here isn't trends or tactics. It's a system built and refined over two decades of real-world results.

This is where most people are genuinely surprised. This isn't just videos you watch alone... and it's nothing like scrolling through YouTube hoping something clicks. Every single video in this programme has been deliberately built to compound on the last. You never finish a video and wonder what to do next.

No. We work with dogs that lunge, bark, pull, shut down, or feel completely out of control. The severity doesn't change the process... it just changes how we apply it.

And if your dog has a history of aggression or redirecting onto you, we also have a dedicated muzzle training section inside the programme... so safety is never compromised while you do the work.

Yes. This is designed to fit into real life. Just consistent, focused sessions of around 10–15 minutes, built into what you're already doing. Ten minutes of the right training, done consistently, will move the needle more than an hour of the wrong thing.

To be honest, nothing will help you in that case. However... that's exactly why the programme is built the way it is.  It's not a giant over whelming list of things to do. It's one thing at a time. Allowing it to be easier to digest and simpler to stick to. 

No problem. Every Zoom session is recorded and uploaded the following day so you can catch up at a time that suits you. With two sessions every week you've always got a second chance to attend live too.

The investment for the life changing course is £297, or 3 monthly installments of £99. 


The next cohort starts on the first Sunday of every month. Only 12 spots are available per cohort — when they're gone, they're gone.

Yes, the training applies to both dogs and everything Matt teaches you works across the board. Just bear in mind that two dogs means double the work, so progress may take a little longer. We've had plenty of owners come through with multiple dogs and get brilliant results with both.

Your coaching with Matt ends after 90 days — but your access doesn't. You keep lifetime access to the full course and all future updates for free. You also keep access to the wider Sit Happens community so you're never on your own going forward.